We position your list to connect, grow, and flourish. Hands-on email management that addresses the issues holding your list back. Enterprise-level solutions for lists of every size — on budget, on time, on brand.
We'll review the challenges and successes you've experienced to date with your list, identify issues and suggest recommendations for resolving them. No list yet? Don't worry — we can help you set one up right from the start so no issues plague you down the road. We'll also suggest ways to grow and activate your list through complimentary marketing channels.
Let's find the right cadence for your email marketing — one that connects with customers without burying them in a blizzard of ineffective messages. Thoughtfully deployed automations are also part of the mix, arranged both to welcome and remind subscribers.
Working with your existing email marketing, brand identity, and list, we'll craft templates that resonate with your customers, adjusting to feedback as we go. We'll create clear, accessible copy with defined calls to action (CTAs) to drive clicks. Design proofing will ensure your emails look great no matter what platform or device they're opened on.
As we build your email marketing presence, we'll engage in continual review of your key performance indicators (KPIs) such as open rates, click-through rates (CTRs), and bounce rates. List hygiene will be implemented, and we'll handle reputation and authentication-based deliverability issues, including compliance with DMARC, DKIM, SPF, and CAN-SPAM rules.
Email marketing is just one part of a successful outreach strategy. Need more help? We also offer:
At BPM, email marketing isn't just one service we offer — it's our passion. Among the most powerful ways to connect with your customers, it provides unmatched return on investment (ROI): enhancing your customer relationship, reinforcing your brand, and growing your influence. Personal, measurable, flexible, and reliable, it's our absolute favorite owned-media platform.
With more than a decade in B2C email marketing, our principal — Erin Amar — brings a defined history of success in honing lists and emails for best performance. From assisting small brick-and-mortar vendors to helming the 275,000+ list at the Boston Public Library, her top open rates were consistently over 60% — a far cry from industry standards.
Verified recommendations from LinkedIn.
I had the pleasure of working with Erin Amar at the Boston Public Library for three years, where I led the PR arm of the communications department, and she helmed the marketing branch. When it comes to top-tier marketing and communications, Erin is truly the best in the business. She has an uncanny ability to find areas of opportunity others overlook, while simultaneously bringing quality, strategic solutions to every problem. Her role required balancing countless high-priority projects across every department of the BPL, and she handled it all with efficiency and grace. A skilled marketing professional, and an even better colleague.
I worked with Erin for 8+ months as a PR consultant on the BPL Communications team. Her deep marketing knowledge paired with her creativity and initiative became obvious immediately. When the BPL suddenly had to pivot and find new ways of maintaining its mission and serving patrons while closed under COVID-19 restrictions, Erin rolled up her sleeves to identify solutions while also taking on responsibilities left uncovered by two staff vacancies. She is keenly able to pinpoint obstacles to efficient workflow and suggest remedies. The BPL is lucky to have her — as any organization would be.
Erin did a great job getting our first marketing effort at SEMplicity off the ground. She worked directly with me throughout the entire marketing lifecycle — from vision and messaging all the way to tactics and materials. Throughout, she could be counted upon to come up with creative, original, and valuable ideas. More importantly, she has the skills to actualize those ideas, generate attractive content, and direct coordinated marketing initiatives. She is also a delight to work with, and I wouldn't hesitate to do it again.
We're here to make your life easier, solve problems, and ensure your communications click. Interested? Drop a line for a quick, no-pressure consultation.